Bob Serling – Multi-Licensing Framework

Multi-Licensing Framework: A Proven System for Maximizing Your Creative Work’s Earnings

The Multi-Licensing Framework is a comprehensive online course created by Bob Serling, a renowned expert in creative licensing and entrepreneurship. This course provides a step-by-step system for creatives to maximize their earnings from their intellectual property, including music, art, literature, and more. The framework is designed to help creators turn their creative work into a lucrative business, by identifying and capitalizing on multiple revenue streams.

 Understanding the Multi-Licensing Concept

• Introduction to the concept of multi-licensing and its benefits
• Understanding the different types of creative licenses (e.g., sync, print, digital)
• Identifying the key components of a successful multi-licensing strategy

Assessing Your Creative Work’s Value

• Evaluating the market demand for your creative work
• Identifying the unique selling points of your work
• Conducting a competitive analysis of similar works
• Setting realistic pricing and valuation goals

Developing a Multi-Licensing Strategy

• Identifying potential licensing opportunities (e.g., TV, film, advertising, video games)
• Creating a list of target industries and companies
• Developing a plan for reaching out to potential licensees
• Building relationships with industry professionals and decision-makers

Building Your Licensing Portfolio

• Creating a portfolio of your creative work that showcases its value and versatility
• Developing a pitch package that effectively communicates your work’s value and benefits
• Building relationships with industry professionals and decision-makers
• Negotiating and securing licensing deals

Managing Your Licensing Business

• Setting up a business infrastructure to manage your licensing efforts
• Tracking and managing your licensing agreements
• Collecting royalties and managing your finances
• Staying up-to-date with industry trends and best practices

Additional Resources

• Access to a private Facebook group where you can connect with other students and get feedback on your licensing efforts
• A library of bonus videos and resources that provide additional insights and strategies for building a successful licensing business

What You Can Expect to Achieve

• Develop a comprehensive understanding of the multi-licensing concept and its benefits
• Identify and capitalize on multiple revenue streams from your creative work
• Build a strong portfolio of your creative work that showcases its value and versatility
• Develop a plan for reaching out to potential licensees and securing licensing deals
• Manage your licensing business effectively and maximize your earnings

Overall, the Multi-Licensing Framework is a comprehensive guide to creating a lucrative business from your creative work. With its step-by-step instructions, actionable strategies, and exclusive resources, this course is perfect for anyone looking to turn their creative passion into a profitable venture.