Dara Denney – Performance Creative Master Course

Introduction: Welcome! Dear Course Participant,

Welcome to “Creative Strategy Mastery”! I’m thrilled to embark on this learning journey with you. I’m Dara, your guide through this course. Before we dive in, let me provide a personal note on what you can expect and how to make the most out of this comprehensive program.

Creative Strategy Research

Why is creative strategy research SO important? In this section, we’ll explore the fundamental role of creative strategy research. We’ll delve into various aspects, such as conducting a Reputation Analysis, mining Customer Testimonials, and understanding Golden Nugget Reviews as the secret sauce to creative success. Additionally, we’ll learn how to analyze competitors’ creative endeavors and quickly assess past performance. Wrapping it up, we’ll discuss effective ways to present your creative strategy research to your team.

Creative Formats That Convert

How to Use This Section + Notion Guide Understanding creative formats is crucial. This segment will guide you on utilizing this section effectively and introduce you to a Notion Guide for seamless navigation. We’ll explore the top 10 creative formats to test first, delve into 10 User-Generated Content (UGC) strategies, and discover 15 creatives tailored for Service Businesses, B2B, and Info Products.

Consumer Psychology and Messaging That Converts

Overview Dive into the psyche of consumers with an overview of human desires. Discover advertising strategies that scale, allowing you to take bold creative swings. Learn the art of copywriting that converts, with a primary focus on crafting compelling primary text.

The Creative Strategist Toolkit

The Tools I Use Everyday as a Creative Strategist Equip yourself with the essential tools for success. I’ll share insights into the toolkit I use daily as a creative strategist, ensuring you’re well-prepared for every creative challenge.

How to Build an In-House UGC Team

Overview Learn the ins and outs of building an in-house User-Generated Content (UGC) team. We’ll explore creating winning UGC briefs, sourcing UGC creators, and establishing a formidable in-house team.

The Creative Project Workflow

An Overview of The Creative Process Navigate through the creative project workflow, understanding each step of the process. Explore how Trello can be your project management ally, discover the creative roadmap for effective pipeline tracking, and learn the importance of quality assurance for your creatives.

How to Test Your Creatives

Naming Conventions (Surprisingly important!) Uncover the significance of naming conventions in creative testing. Learn how to craft a creative testing framework and explore two different methods for testing your creatives effectively.

How to Analyze Creatives (Advanced)

Overview: My Creative Analytics Cheatsheet Delve into advanced creative analytics. Explore key metrics, gain insights into attribution software, and understand the reports needed for weekly, monthly, and quarterly analysis. Conclude with tips on leading a creative retro with your team through a comprehensive slide deck.

What’s next?

Iterations to Make When You Find Winners and Losers As we wrap up, discover the necessary iterations to make when identifying winners and losers in your creative endeavors.

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Warm regards, Dara