Kyle Sulerud – Elite Local Ads

Who Should Enroll?

This Training Is For:

• Local business owners
• Marketing agencies working with local businesses

This Training Is Not For:

• Tech startups
• E-commerce businesses
• Apps and online services
• Coaches and authors
• Businesses prohibited by Google AdWords (tobacco, firearms, MLM, etc.)

Course Content Overview

AdWords for Local Businesses Training

• Optimizing Ad Extensions: Learn how to leverage ad extensions effectively to boost campaign performance.
• Demographic Targeting Insights: Understand the limitations of income demographic targeting.
• Maximizing Thank You Pages: Strategies to turn thank you pages into sales boosters.
• Remarketing Campaign Settings: Key differences between search and remarketing campaign settings.
• Effective Remarketing Ads: Unique strategies for creating impactful remarketing ads.
• AdWords Ad Framework: Techniques to align ads with the prospect’s mindset.
• Targeting Beyond Location: Methods to target valuable traffic outside your location area.
• Essential Google My Business Setting: The crucial setting in Google My Business for tracking AdWords leads.
• Keyword List Building: Two critical questions to guide your keyword list creation.
• Uncovering Hidden Settings: Identifying default settings that need adjustment for optimal performance.
• Ad Relevance and Efficiency: How to maintain ad relevance without overcomplicating ad creation.
• Effective Sitelink Extensions: Recipes for maximizing sitelink extension impact.
• Call Extensions Tracking: Ensure accurate tracking of calls generated from ads.
• Avoiding Cash-Draining Keywords: Identifying and eliminating costly keywords.
• Keyword Transcription System: Streamline keyword research with a structured system.
• Advanced Remarketing Lists: Define and use multiple remarketing lists for maximum effect.
• Campaign Optimization Levers: Knowing when and how to optimize your campaigns for better performance.
• Location Targeting Trap: Avoid wasting money on irrelevant traffic by adjusting location settings.
• Budget Setting Questions: Key considerations for setting effective campaign budgets.
• Handling Budget Limitations: Steps to improve performance when campaigns are limited by budget.
• Advanced Location Targeting: Top strategies for precise location targeting.
• Ad Extension Pitfalls: Common mistakes in using ad extensions and how to avoid them.
• Broad Keyword Strategies: Balancing the risks and rewards of broad keyword strategies.
• AdWords Link Setup: Ensuring comprehensive data tracking through proper AdWords link setup.
• True 50/50 Split Testing: Methods for accurate ad split testing.
• Avoiding Unnecessary Settings: Recognizing and bypassing Google’s “recommended” settings that don’t benefit you.
• Google Map Ads: Techniques to get your ad in the Google Map “3-Pack”.
• Proven Ad Formulas: Formulas to create compelling ads.
• Managing Ads When Closed: Strategies to optimize ad spending when your business is closed.
• Campaign Setup Shortcuts: Steps to skip for faster and more effective campaign setup.
• Keyword Broadness Spectrum: A framework to fine-tune traffic for better targeting.
• Identifying Negative Keywords: Key negative keywords to improve campaign relevance.
• Maximizing Ad Reach: Settings to ensure your ads are shown to the maximum number of people.
• Traffic Fine-Tuning: Methods to balance traffic quantity and quality.
• Keyword Burst Software: A tool to generate and refine keyword lists.
• Ad Additions Control: Prevent Google from adding unwanted elements to your ads.

Additional Training for Marketing Agencies

• Client Acquisition Strategies: Techniques for identifying and securing clients.
• Client Assessment: Evaluating potential clients to ensure a good fit.
• Networking and Referrals: Leveraging local business groups and existing relationships.
• Agency Positioning: Differentiating your agency in a competitive market.
• Expectation Management: Setting and maintaining realistic client expectations.
• Efficient Client Management: Systems for managing multiple clients effectively.

Bonus Content

• Private Mastermind Group: Lifetime access to a community of top-tier players for ongoing support and knowledge sharing.
• Comprehensive Checklists: Step-by-step guides for campaign and agency management.
• Keyword and Ad Copy Software: Tools to enhance keyword research and ad creation.
• Elite Conversion Optimization Course: Additional training to improve conversion rates.

Conclusion

Kyle Sulerud’s Elite Local Ads course is a robust, actionable training program designed to equip local business owners and marketing agencies with the knowledge and tools necessary to succeed with Google AdWords. By focusing on practical strategies and avoiding common pitfalls, participants can expect to significantly improve their lead generation and sales outcomes.