Simo Ahava – Google Analytics 4 in Big Query

Introduction: Embark on a transformative learning journey with Simo Ahava’s “Google Analytics 4 in Big Query” course, designed to empower individuals with comprehensive knowledge and hands-on skills to analyze GA4 data effectively using BigQuery. Whether you’re a seasoned analyst or a beginner, this groundbreaking course provides unparalleled insights into unlocking the full potential of your Google Analytics 4 data.

Getting Started: The course kicks off by guiding you through the essential steps of setting up the BigQuery environment, linking GA4 with Google BigQuery, accessing the course dataset, exploring the GA4 export schema, and running your initial SQL query. Simo Ahava ensures a smooth introduction to the world of GA4 in BigQuery with practical, hands-on learning.

Events & Users: Delve into GA4’s session and user data models, understand session event data streams, and learn to optimize query costs. The course covers crucial topics such as grouping data by users and dimensions, accessing user properties, and effectively unnesting data. Gain the skills needed to navigate GA4’s complex data structures and harness its full potential.

Engagement & Retention: Unlock the power of engagement and retention analysis by replicating GA4’s sessionization logic, creating custom pathing reports, and building event reports and funnels. The course seamlessly integrates BigQuery with Google Data Studio, offering practical insights into replicating GA4’s retention model and maximizing the potential of your data for actionable decision-making.

Monetization & Lifetime Value: Dive into the e-commerce event schema, calculate essential e-commerce metrics, and explore GA4’s unique concepts, such as the “items” concept in e-commerce events. Build comprehensive item funnel reports and gain the skills to calculate and visualize user lifetime value, enhancing your ability to derive valuable insights from monetization data.

Advanced Queries: Master advanced techniques for working with GA4 data in BigQuery, allowing you to create your own “engaged session” concept and integrate GA4 data with other public datasets. Simo Ahava constantly updates this section with new content, ensuring that you stay at the forefront of advanced GA4 and BigQuery analytics.

Conclusion: Whether you’re seeking to enhance your analytics skills or aiming to become a GA4 and BigQuery expert, Simo Ahava’s “Google Analytics 4 in Big Query” course is your gateway to success. Enroll today to embark on a transformative journey that will empower you to make data-driven decisions, optimize your online presence, and unlock the full potential of your data. Your future as a data-driven professional begins now.