Description
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Shannon Lohr – Factory 45
Factory45 is a self-paced program designed for sustainable fashion entrepreneurs, guiding them from the initial concept to the successful launch of their business. The course is structured into five key modules, each packed with actionable steps, vetted resources, and expert guidance, ensuring that entrepreneurs can confidently navigate the complex world of sustainable fashion.
Module 1: Sourcing
- Fabric and Materials Research: Learn how to effectively source the materials needed to create your apparel product, accessory line, or collection.
- Supplier Database Access: Gain connections to a database of hundreds of suppliers offering sustainable fabrics with low minimums.
- Supplier Communication Strategies: Discover exact scripts on how to communicate with suppliers, helping you build strong relationships.
- Sustainable Manufacturing Insight: Understand the essentials of sewn manufacturing, avoid common mistakes, and source materials efficiently.
- Eco-Friendly Fabric Overview: Get a clear understanding of what makes a fabric “eco-friendly” and determine if it fits your product.
- Materials Inventory Template: Utilize a template to track the exact materials needed for production.
- Sketches and Spec Sheets: Receive training on creating sketches and professional spec sheets, even if you lack drawing skills.
Module 2: Brand Identity
- Customer Identification: Identify your ideal customer and learn how to effectively communicate what you sell.
- Smart Business Principles: Learn strategies to keep your business lean and out of debt.
- Brand Strategy Development: Craft a complete brand strategy that speaks directly to your target market and visually represents your company.
- Pre-Launch Strategy: Generate customer leads and create early adopters for your product.
- Effective Marketing Tactics: Implement the #1 marketing tactic for a successful ecommerce product launch.
- Traffic Engine Creation: Develop a system to convert interested customers into repeat buyers.
Module 3: Pre-Production
- Industry Connections: Connect with top designers, sample makers, pattern makers, and production partners.
- Pattern and Prototype Creation: Access vetted pattern/sample makers to create production-ready patterns and prototypes.
- Manufacturing Guidance: Navigate the sewn manufacturing industry with ease and avoid pitfalls as an outsider.
- Ethical Production Partners: Partner with production teams that support low minimums and pay fair wages.
- Cost and Budget Analysis: Understand the financial requirements needed to go into production.
- Sustainable Packaging Resources: Access a database of sustainable packaging, hangtags, and labels.
Module 4: Ecommerce Marketing
- Product Launch Buzz: Learn strategies to ensure your product launch doesn’t go unnoticed.
- Content Marketing Strategy: Implement a proven strategy to attract customers through content.
- Media Outreach: Develop a media strategy to gain press coverage and create buzz for your product.
- Social Media Tactics: Utilize new tactics to connect with your target market and turn them into early adopters.
- Proven Launch Strategies: Leverage the top 10 launch strategies for your product.
- Focused Marketing Efforts: Identify and implement the marketing strategies that truly work, saving time and energy.
Module 5: Preparing for Launch
- Pre-Selling at Market: Test your product by pre-selling it, gauging market response, and raising funds before production.
- Pre-Sales Campaign Plan: Create a comprehensive plan to launch a successful pre-sales campaign to fund your production.
- Creative Direction: Get guidance on marketing videos, photography, campaign strategy, and product pre-selling.
- PR Strategy: Develop a PR strategy that effectively communicates your unique selling proposition.
- Exit Plan: Transition into production smoothly with a clear plan, avoiding common headaches and stress.
- Brand Launch Success: Launch your brand with confidence and a well-prepared strategy.
Bonus Workshop Recordings
In addition to the core curriculum, Factory45 provides access to over 100 workshop recordings, covering a wide range of topics that supplement the main course content. These workshops address specific challenges and offer expert advice on various aspects of building a sustainable fashion business.
Examples of Workshops:
- Avoiding Red Flags and Scams
- Email Marketing Automations
- Crafting a Brand Story for PR
- Managing Your Supply Chain Remotely
- Financial Fluency & Tax Preparation
- Self-Care for Entrepreneurs
- Working with Fit Models, Grading & Sizing
- Building Relationships with Influencers
Conclusion
Factory45 by Shannon Lohr is an all-encompassing program that provides sustainable fashion entrepreneurs with the tools, resources, and knowledge needed to take their ideas from concept to launch. With a focus on sustainability, ethical production, and effective marketing, the course equips entrepreneurs to build successful and conscious fashion brands.
