Allie Bjerk is an accomplished entrepreneur, coach, and speaker who has gained recognition for her expertise in marketing and sales strategy. She is the founder of the Tiny Offer Lab, an online program designed to help entrepreneurs create and launch successful digital products.
As a marketing strategist, Allie has worked with numerous businesses and brands to help them improve their sales and customer acquisition. Her experience has enabled her to identify the key factors that determine the success of digital products, and she has used this knowledge to create a unique program that helps entrepreneurs overcome common hurdles in product development and launch.
The Tiny Offer Lab is a comprehensive program that takes entrepreneurs through every step of the product creation process, from idea generation to launch. The program is designed to be accessible to entrepreneurs of all levels of experience and knowledge, and Allie provides hands-on support and guidance throughout the process.
One of the key aspects of the Tiny Offer Lab is its focus on creating “tiny offers,” or low-priced digital products that are easy for customers to buy and that can be upsold into larger products or services. Allie believes that creating a successful digital product is not just about the product itself but also about the marketing and sales strategy that supports it. By creating a tiny offer, entrepreneurs can build their customer base and generate revenue quickly, setting themselves up for long-term success.
Allie’s approach is based on her own experience as an entrepreneur, having launched several successful digital products herself. She knows firsthand the challenges that entrepreneurs face when trying to create and launch a product, and she has designed the Tiny Offer Lab to provide the guidance and support that she wished she had when she was starting out.
The program includes a series of video lessons, worksheets, and live Q&A sessions with Allie, as well as access to a private community of fellow entrepreneurs. Allie emphasizes the importance of community support and collaboration in the program, as she believes that entrepreneurs can learn as much from each other as they can from her.
One of the unique features of the Tiny Offer Lab is its focus on mindset and confidence-building. Allie understands that many entrepreneurs struggle with self-doubt and imposter syndrome, and she provides tools and exercises to help them overcome these obstacles. She believes that mindset is just as important as strategy when it comes to building a successful business.
Allie’s expertise and passion for entrepreneurship are evident in everything she does, from her coaching to her speaking engagements. She has spoken at numerous events and conferences and has been featured in several publications, including Forbes and Entrepreneur.
Overall, the Tiny Offer Lab is a valuable resource for anyone looking to create and launch a successful digital product. Allie’s approach is practical, supportive, and empowering, and she has helped countless entrepreneurs achieve their goals and build thriving businesses.
Download Proof | Allie Bjerk – Tiny Offer Lab 2023 (11.66 GB)
What is Inside?
Module 1, Tiny Offer Lab introduces the Tiny Offer Idea Generation Process, emphasizing the importance of the right offer for the right audience. The module covers five reasons to be clear on WHO your target audience is before creating your Tiny Offer Funnel, using the 3P Method to identify your perfect WHO, the three recession-proof niches to consider, and ways to validate demand and supply for your idea before creating your Tiny Offer. Additionally, the Stealth Map Method helps you understand how your ideal client feels, what they know, what they do, and what they buy. Finally, once you discover your blue ocean, your competition becomes irrelevant.
Module 2 covers creating a 3-part Tiny Offer suite for maximum profits and maximum results for your buyers. The module discusses the three types of problems to solve with your Tiny Offer Suite, three questions to ask to generate ideas for your Tiny Offer, how to create and name unique frameworks for your offer, turning your framework into a product, finding the Standout Element of your offer, and using the Offer Suite Wheel to determine the dollar value of each component of your Tiny Offer.
Module 3 is about creating a unique style for your Tiny Offer, including branding, selecting eye-catching colors, fonts, and graphics. It also covers the 10-minute logo method that saves you hours of frustration, the best tools to use for slide creation, video recording, worksheet creation, and other assets. Additionally, Allie’s Go-to Equipment List with links to everything you need to create a polished Tiny Offer Suite is provided.
Module 4 delves into the secrets of copy that converts at each step in your funnel. The module provides a walkthrough of Allie’s Livestream 365 and Client Multiplier Method Sales Pages and customizable templates in Google Docs for your main offer sales page, check-out page, one-time offer page, and confirmation page. The module also includes customizable video sales scripts in Google Docs for your main offer and one-time offer.
Module 5 teaches the power of emails when selling digital products. It covers why potential buyers start buying but don’t finish checking out and how to recoup those “abandoned cart” sales using three simple emails, what to include in your confirmation emails to ensure happy customers, and making sales after the sale by increasing cart value, nurturing your audience, and planting seeds for high-end offers. Customizable templates in Google Docs for all email sequences are provided.
Module 6 provides a step-by-step system for the recommended Tech Stack, including how to make it work for you and how to hire someone if necessary. The module teaches how to master creating lists, tags, and automations so your email back-end flows seamlessly, set up your sales page stack using Allie’s Clickfunnels template, and upload and organize your program assets in a course platform. Finally, the module covers making your tech work together for a smooth customer experience from start to finish.
Module 7 focuses on an organic traffic strategy, including how to get your first 100 buyers without investing in paid ads using the TOL Organic Traffic Strategy, making one piece of content work 10X harder with a repurposing strategy and Allie’s Content Inspiration Swipe File, the 4-Part High Converting Tiny Offer Webinar, and Allie’s webinar slides template. The module also covers tactics for a quick cash infusion for your paid ads and creating profitable, win-win partnerships.
Module 8 covers the paid-ad strategy to put your profits on autopilot, including setting up, creating, launching, and troubleshooting your ad campaign. The module discusses what you need to have in place before running Facebook Ads to your Tiny Offer, understanding the Ads Manager, choosing from the three types of ad campaigns based on the results you want, profiling your audience, choosing an audience type,