Andrew Foxwell – Ad Buyers Bundle

Ad Buyers Bundle: Mastering Facebook and Instagram Ads in the Post-iOS14 Era

Optimizing and Auditing Mastery: A Guide to Navigate Changes

The Ad Buyers Bundle is your comprehensive guide to navigating the complexities of Facebook and Instagram ads in the post-iOS14 era. This course goes beyond the basics, teaching you to optimize, audit, and enhance ad performance with confidence and clarity. It covers recent changes to attribution and optimization, offering insights into finding the right audience, bidding strategies, account restructuring, scaling tactics, and crafting effective creatives.

Course Outline & Class Takeaways: A Strategic Approach

1. Defining Optimization and Auditing: Understand the fundamentals of optimization and auditing, distinguishing when to audit an account versus when to optimize.
2. Common Issues and Misconceptions: Address common challenges and misconceptions, ensuring a solid foundation for effective ad management.
3. Changes in Optimization Post-iOS14: Explore the differences in advertising strategies post-iOS14, gaining insights into the altered landscape.
4. Planning and Strategizing Optimization: Learn the right way to plan and strategize the optimization process, setting daily, weekly, and monthly goals.
5. Metrics for Effective Optimization: Identify key metrics to focus on when optimizing, ensuring a data-driven approach.
6. Optimizing Through Creative, Audiences, Bidding, and Placements: Delve into the specifics of optimizing through various elements, including creative assets, target audiences, bidding strategies, and ad placements.
7. Tools, Graphs, and Data Usage: Explore essential tools, graphs, and data within and outside Facebook Ads Manager to enhance your account audits.
8. Step-by-Step Guides and Checklists: Receive practical guides and checklists for accurate optimization and auditing, ensuring a systematic approach.
9. Setting Attainable Goals and Expectations: Understand how to set realistic goals and expectations, aligning them with your optimization efforts.

Course Also Includes: Resources and Additional Insights

1. Foxwell Digital Optimization Webinar Membership: Gain access to quarterly Zoom webinars with updates on Facebook and Instagram ad changes for Q2, Q3, and Q4 of 2021.
2. Industry Expert Interviews: Benefit from insights shared by industry experts, including Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
3. Resources: Access valuable resources such as the Delayed Attribution Worksheet, ROAS Calculator, and the Advertising Changelog.

Tried and True Testing: Mastering Facebook and Instagram Ads Testing

Ad Buyers Bundle extends beyond optimization, offering a comprehensive guide to effective testing within Facebook and Instagram ads. Covering various aspects like creative, placement, audiences, bidding, and more, this course ensures that you gain practical insights into planning and implementing successful tests.

Topics Covered: Building a Testing Framework

1. Importance of Testing: Understand the significance of testing within Facebook and Instagram ads.
2. Types of Testing: Explore different testing methodologies for creative, placement, audiences, bidding, and more.
3. Determining Testing Success: Learn how to determine meaningful metrics and success criteria for your tests.
4. Statistical Significance: Understand statistical significance, ensuring accurate interpretation of test results.
5. Post-Testing Actions: Explore post-testing strategies, determining winners, and effectively communicating findings to clients or colleagues.

Class Lessons & Take-Aways: Practical Testing Guidance

1. Implementation of Tests: Learn how to think about, strategize, and implement tests within Facebook and Instagram Ads Manager.
2. Types of Ad Testing: Understand what aspects of an ad can be tested and how to choose the right type of test for your goals.
3. Focus Areas in Testing: Identify key focus areas when testing different elements of an ad, ensuring a comprehensive approach.
4. Statistical Significance Determination: Master the art of determining the statistical significance of one test versus another.
5. Post-Testing Communication: Learn effective post-testing strategies, how to determine winners, and communicate findings professionally.

Whether you are navigating changes post-iOS14, optimizing ad performance, or conducting meaningful tests, the Ad Buyers Bundle equips you with the knowledge and tools needed for success in the dynamic world of Facebook and Instagram advertising. Enroll today and elevate your ad buying expertise.