Define Digital Academy – Sell More With Google

Module 1: Understanding eCommerce and Google Ads

To lay a solid foundation for success in Google Ads, comprehensive knowledge of eCommerce and Google Ads is essential. This module dives into the intricacies of Google Shopping and Performance Max campaigns, elucidating their operations. A profound understanding of these campaign types is emphasized, highlighting their pivotal role in achieving success with Google Ads.

Module 2: Setting Up for Success in Google Ads

Addressing a common pitfall, this module focuses on the critical aspect of setting up Google Ads accounts and campaigns correctly. Many individuals stumble in their Google Ads endeavors due to improperly configured accounts. Here, you’ll learn the precise structures needed to lay the groundwork for effective campaigns, ensuring a strong start to your Google Ads journey.

Module 3: Advanced Campaign and Account Structures for Brand Scaling

Unveiling advanced strategies, this module discloses the ‘secret sauce’ behind successful brand building and scaling on Google Ads. The instructor transparently shares their own campaign structures that have generated millions in product sales. By delving into real-world examples, participants gain invaluable insights into crafting campaigns that propel brands to unprecedented heights.

Module 4: Optimization Strategies for Guaranteed Sales and Profits

Optimization is key to sustained success in Google Shopping and Performance Max campaigns. This module introduces a step-by-step optimization process, guiding participants through available options to identify and rectify issues. Additionally, a comprehensive schedule for checking and optimizing campaigns every 72 hours, week, month, and 90 days is elucidated, ensuring a proactive approach to campaign management.

Module 5: Strategic Campaign Deployment

Success in Google Ads requires a well-defined strategy for campaign deployment. This module outlines strategies for ‘Always on’ and ‘Promotional periods,’ aggressive market domination, defensive market protection, revenue-building, and brand-building campaigns. Participants gain a holistic understanding of when and how to employ various campaign types to maximize their impact.

Module 6: Achieving Double-Digit Growth

Titled ‘To the moon with double-digit growth ,’ this module focuses on reviewing performance and bidding strategies. Participants learn how to analyze pertinent data to make informed decisions, ensuring month-over-month growth. Real-world examples from personally managed accounts provide tangible insights into the practical application of strategies for sustained success.

Bonus Module: High-Converting Landing Pages and Product Page Deconstruction

In this bonus module, the instructor deconstructs the top five principles crucial for high-converting landing pages. Additionally, insights are shared on the best-performing eCommerce product pages based on data from over 10,000 individual user tests. This data-driven approach equips participants with the knowledge to optimize their pages for maximum conversion, enhancing the overall efficacy of their Google Ads campaigns.

This comprehensive training program not only imparts theoretical knowledge but also provides practical insights backed by real-world examples and data. Participants are equipped with the tools and strategies necessary to navigate the complex landscape of Google Ads, ensuring their campaigns are not only launched correctly but optimized for sustained growth and profitability.