Derek Johanson – CopyHour

Embark on a transformative journey into the realm of copywriting with Derek Johanson – CopyHour. This meticulously crafted course promises to revolutionize your approach to crafting sales copy, offering a comprehensive curriculum spread over 90 days and six modules. Throughout this immersive experience, you’ll acquire fundamental skills essential for creating compelling copy that not only sells but deeply resonates with your audience.

CopyHour distinguishes itself as more than just another copywriting course. It’s a hands-on endeavor that challenges you to internalize the lessons of copywriting greats by engaging in the daily practice of handwriting curated pieces of successful copy. This unique methodology ensures that the principles of persuasive writing become ingrained in your approach.

Key Features of the Course:

1. Research Module: Delve into the art of research, incorporating the latest techniques including AI and ChatGPT to gather crucial information and generate innovative ideas, while understanding customer pain points.
2. Offer Crafting Module: Master the skill of creating compelling offers by discerning between features and benefits, and learn how to vividly illustrate benefits to resonate with your customer’s desires.
3. Headlines & Leads Module: Explore the essence of sales copy through captivating headlines and hooks, while learning to select from a variety of lead types to kickstart your sales message effectively.
4. Sales Arguments Module: Unlock the secrets behind composing the core of a sales message, utilizing various forms of proof and debunking common myths your prospects may hold.
5. Closing Strategies Module: Learn effective tactics and strategies for sealing the deal, from presenting prices to ethically employing scarcity, ensuring your prospects transition into customers seamlessly.

Exclusive Bonuses and Community Support:

• Private Facebook Community: Join a dynamic community of fellow CopyHour students for accountability, support, and collaborative learning.
• The Infamous Dropbox Swipe File: Gain access to Derek Johanson’s extensive swipe file, a repository of thousands of proven ads for inspiration and reference.
• Pro Copywriter Interviews: Engage in candid conversations with renowned copywriters to glean insights and tips for enhancing your projects.

Why Choose CopyHour?

• Hands-On Learning Approach: The unique handwriting exercises ensure that the principles of great copywriting are not merely learned but ingrained, enhancing the persuasiveness and effectiveness of your copy.
• Comprehensive Curriculum: Covering all aspects from research to closing, CopyHour offers a holistic view of the copywriting process, preparing you for any challenge.
• Expert Guidance: Learn from Derek Johanson, a seasoned copywriter and educator, who combines teaching experience with copywriting expertise to create an actionable and informative course.
• Community and Networking: Benefit from a supportive community for networking, shared growth, and an enriched learning experience.

Who Is This Course For?

Derek Johanson – CopyHour is ideal for aspiring copywriters, marketers, entrepreneurs, and anyone seeking to enhance their copywriting skills. Whether you’re a novice or seeking refinement, this course equips you with the tools and knowledge for success.

Conclusion: Your Path to Copywriting Mastery

With Derek Johanson – CopyHour, you’re not simply learning to write copy; you’re mastering the art of persuasion. This course offers a unique and effective approach to learning copywriting, ensuring that by the end of the 90 days, you’ll possess the skills, confidence, and strategies to craft compelling narratives that drive sales and resonate with audiences. Enroll in CopyHour today and embark on the journey towards becoming a master copywriter, capable of creating copy that converts effortlessly.