Jon Benson – ChatLetters

The potential of a single high-converting sales letter to generate substantial revenue is undeniable, often amounting to thousands or even millions of dollars. The challenge lies in transforming a blank page into a finished sales letter, a process that can be daunting and time-consuming. However, a revolutionary strategy called “ChatLetters,” developed by Jon Benson, offers a transformative solution. Over the past nine months, Benson has been refining this strategy, causing ripples of innovation in the marketing and copywriting landscape.

What makes ChatLetters stand out is its radical departure from traditional approaches. The strategy empowers individuals to create compelling sales letters without the need to possess professional copywriting skills. By crafting just a few dozen words, the “hacked” version of ChatGPT, an AI language model, takes the reins and completes the rest of the sales letter, effectively eliminating the need to start from scratch.

Jon Benson’s journey into this field predates the emergence of ChatGPT. He boasts an impressive background in AI and marketing, with notable contributions such as pioneering the Video Sales Letter (VSL) in 2006 and developing the first copywriting software, 3X, in 2011, and AI-ready copywriting software, CopyPro, in 2016. Benson’s credibility in the AI realm is well-established, setting him apart from many others who claim expertise without substantial evidence to back it up.

The core innovation of ChatLetters centers around a concept termed “Pre-Prompting™.” This approach enables individuals to bypass the need for expensive copywriters and instead leverage persuasive copywriting patterns employed by top professionals. By integrating ChatGPT’s capabilities with these proven sales letter formulas, individuals can create highly effective sales copy in record time, typically under an hour. This isn’t run-of-the-mill AI-generated content; it’s a conversational and persuasive form of copy that resonates with the intended audience, reflecting the author’s unique voice and personality.

Pre-Prompting works by tapping into the “illogical structure” inherent in persuasive copy. While ChatGPT excels in logical prediction, it struggles with capturing the unconventional structures commonly used in sales copy. This is where Pre-Prompting comes in, nudging ChatGPT to produce engaging and captivating content that adheres to the rules of persuasive writing rather than strict logic. As a result, ChatLetters provides an efficient way to produce sales pages that cater to specific audiences and drive sales conversions.

One of the most significant advantages of ChatLetters is its simplicity. The process involves creating Pre-Prompts that guide ChatGPT’s output, effectively training it to write content that adheres to successful sales strategies. After this initial step, users refine the output to align with their preferences. The end result is a fully-fledged sales page, complete with hooks, leads, and headlines, all accomplished within a remarkably short timeframe.

Jon Benson’s ChatLetters strategy is universally applicable, suitable for businesses of all sizes and industries. Whether launching a startup, managing a small business, or overseeing a larger enterprise, ChatLetters provides a potent tool for enhancing sales and profitability.

In conclusion, Jon Benson’s innovative ChatLetters strategy offers a game-changing approach to creating high-converting sales letters. By seamlessly integrating AI capabilities with proven persuasive copywriting techniques, ChatLetters empowers individuals to bypass the challenges of creating engaging sales copy from scratch. With the power of Pre-Prompting, users can craft compelling sales pages that resonate with their target audience, all within a fraction of the time it would traditionally take. As evidenced by the success of this very page, which was composed using ChatGPT in conjunction with Pre-Prompts, ChatLetters represents a significant leap forward in the realm of AI-driven marketing and copywriting.