Paige Brunton – Square Secrets Business Bundle

Paige Brunton – Square Secrets Business Bundle is a comprehensive online course that equips aspiring web designers and freelancers with the knowledge and skills needed to build a successful web design business. This course is designed to guide individuals through the various aspects of establishing and growing a web design business, from the foundational principles to client acquisition, sales strategies, and long-term business sustainability. Here’s an overview of the course curriculum:

Bonus Module 0: Welcome and Setup

• Introduction to the course and housekeeping details.
• A tutorial on downloading essential tech tools and workbooks.
• Unlocking a surprise to celebrate your success.
• Guidance on joining live Q&A calls and accessing the Facebook Community.
• Offer of a 20% discount on the first year of Squarespace.
• A free course completion game plan.
• Downloadable course master checklist.

Module 1: Business Foundations

• Choosing a niche and differentiating yourself in the web design industry.
• Strategically creating a portfolio, with or without clients.
• An updated lesson on designing a customized web design process.
• Efficiency hacks.
• A bonus template for the start-to-finish client process.
• Creating packages tailored to your expertise and client needs.
• Pricing strategies that reflect the value you provide and support your lifestyle.

Module 2: Finding Clients

• Client-winning strategies for both short-term and long-term success.
• Guest expert interviews with insights on various client acquisition methods, including Facebook groups, in-person networking, social media, and more.
• Pros and cons of different marketing strategies and implementation steps.
• Insights on the Squarespace Marketplace.

Module 3: Locking Down Sales

• Fundamentals of consultation calls.
• Detailed guidance on what to say and ask during consult calls.
• Steps to follow once a potential client agrees to work with you.
• Managing payment collection and contract signing.
• A bonus editable Welcome Package.
• Content planning guides to share with your clients.
• Streamlining your process with a CRM.

Module 4: Designing Sites for Clients

• Customizing the web design process for client projects.
• Setting boundaries and effectively collecting client feedback.
• Tips to keep client projects on schedule.
• Managing project off-boarding and final touches.
• A bonus editable client Post-Launch Package.
• Tech tutorials for building your web design portfolio.

Module 5: Long-Term Business Success

• Establishing a financial tracking system for your business.
• Managing business income and ensuring consistent payment to yourself.
• Utilizing tools like the “What do I pay myself?” calculator.
• Handling routine business tasks on a weekly, monthly, and yearly basis.
• Efficiently managing your inbox.
• Business planning and goal setting.
• An Asana tech tutorial for organization.

Module 6: Legal & Taxes

• Introduction to legal and accounting aspects of running a web design business.
• Guest expert interviews with a lawyer and accountant.
• A Q&A session with a lawyer to address common legal questions.

Bonus Mini Course: Hiring + Outsourcing

• A comprehensive guide to hiring and outsourcing.
• Preparing your business for the hiring process.
• Worksheets and templates for the hiring process.
• Managing applications, conducting interviews, and creating contracts.
• Onboarding new hires and managing remote work arrangements.

Additional Bonuses

• Squarespace Circle+ Authorized Trainer Guide.
• The Ultimate Photoshoot Guide.
• Building a brand that attracts premium clients.
• Email/CRM scripts.
• Q+A Vault.
• Access to live Q+A calls.
• Official Square Secrets Business badge.

This course covers a wide range of topics, providing students with valuable insights, practical strategies, and resources to establish and grow a successful web design business. With its detailed modules and bonus content, it aims to empower individuals to thrive in the competitive world of web design and freelancing.