Paige Brunton – Square Secrets Business Bundle is a comprehensive online course that equips aspiring web designers and freelancers with the knowledge and skills needed to build a successful web design business. This course is designed to guide individuals through the various aspects of establishing and growing a web design business, from the foundational principles to client acquisition, sales strategies, and long-term business sustainability. Here’s an overview of the course curriculum:
Bonus Module 0: Welcome and Setup
- Introduction to the course and housekeeping details.
- A tutorial on downloading essential tech tools and workbooks.
- Unlocking a surprise to celebrate your success.
- Guidance on joining live Q&A calls and accessing the Facebook Community.
- Offer of a 20% discount on the first year of Squarespace.
- A free course completion game plan.
- Downloadable course master checklist.
Module 1: Business Foundations
- Choosing a niche and differentiating yourself in the web design industry.
- Strategically creating a portfolio, with or without clients.
- An updated lesson on designing a customized web design process.
- Efficiency hacks.
- A bonus template for the start-to-finish client process.
- Creating packages tailored to your expertise and client needs.
- Pricing strategies that reflect the value you provide and support your lifestyle.
Module 2: Finding Clients
- Client-winning strategies for both short-term and long-term success.
- Guest expert interviews with insights on various client acquisition methods, including Facebook groups, in-person networking, social media, and more.
- Pros and cons of different marketing strategies and implementation steps.
- Insights on the Squarespace Marketplace.
Module 3: Locking Down Sales
- Fundamentals of consultation calls.
- Detailed guidance on what to say and ask during consult calls.
- Steps to follow once a potential client agrees to work with you.
- Managing payment collection and contract signing.
- A bonus editable Welcome Package.
- Content planning guides to share with your clients.
- Streamlining your process with a CRM.
Module 4: Designing Sites for Clients
- Customizing the web design process for client projects.
- Setting boundaries and effectively collecting client feedback.
- Tips to keep client projects on schedule.
- Managing project off-boarding and final touches.
- A bonus editable client Post-Launch Package.
- Tech tutorials for building your web design portfolio.
Module 5: Long-Term Business Success
- Establishing a financial tracking system for your business.
- Managing business income and ensuring consistent payment to yourself.
- Utilizing tools like the “What do I pay myself?” calculator.
- Handling routine business tasks on a weekly, monthly, and yearly basis.
- Efficiently managing your inbox.
- Business planning and goal setting.
- An Asana tech tutorial for organization.
Module 6: Legal & Taxes
- Introduction to legal and accounting aspects of running a web design business.
- Guest expert interviews with a lawyer and accountant.
- A Q&A session with a lawyer to address common legal questions.
Bonus Mini Course: Hiring + Outsourcing
- A comprehensive guide to hiring and outsourcing.
- Preparing your business for the hiring process.
- Worksheets and templates for the hiring process.
- Managing applications, conducting interviews, and creating contracts.
- Onboarding new hires and managing remote work arrangements.
- Squarespace Circle+ Authorized Trainer Guide.
- The Ultimate Photoshoot Guide.
- Building a brand that attracts premium clients.
- Email/CRM scripts.
- Q+A Vault.
- Access to live Q+A calls.
- Official Square Secrets Business badge.
This course covers a wide range of topics, providing students with valuable insights, practical strategies, and resources to establish and grow a successful web design business. With its detailed modules and bonus content, it aims to empower individuals to thrive in the competitive world of web design and freelancing.