Description
Download Proof | Robert Cialdini – Ethical Influence Practitioner Program (21.14 GB)
Robert Cialdini – Ethical Influence Practitioner Program
The Ethical Influence Practitioner Program is the only official online course based on the work of Dr. Robert Cialdini, a leading expert in persuasion and influence. This program translates Cialdini’s celebrated research into practical, real-world strategies, offering professionals tools to improve their persuasive abilities in an ethical manner. The course has been endorsed by high-profile individuals like Warren Buffett, Joe Polish, and Tim Ferriss and maintains an average rating of 4.8 stars from past participants.
Key Features of the Program:
- 12 In-Depth Teaching Sessions
- 12 Live Collaboration Sessions
- Self-paced Online Learning
- 100+ Short Instructional Videos by Dr. Cialdini
- Dozens of Real-Life Business Examples
Participants will discover actionable strategies, rooted in scientific research, for mastering persuasion and avoiding common mistakes.
What You Will Learn:
The course is organized into modules, each focusing on specific principles of persuasion, with practical exercises and exclusive insights that help professionals harness influence effectively.
1. Introduction: The Foundation of Persuasion
- Persuasion as a Top Skill: Persuasion is ranked among the top 5 in-demand power skills in today’s workplace, according to LinkedIn research.
- Science of Persuasion: This module introduces the basics of persuasion, laying the groundwork for becoming an influence expert.
2. Processes and Ethics: Ethical Persuasion
- Seven Principles of Persuasion: Learn to apply Cialdini’s core principles in a scientifically proven, ethical manner.
- Ethical Persuasion Strategies: Ethical use of persuasion ensures long-term success and avoids manipulation.
3. Contrast: The Power of Pre-action
- Contrast Phenomenon: Learn how to leverage the power of contrast to amplify the seven Principles of Persuasion.
- Amplification Techniques: Applying contrast for greater impact in negotiations and influence efforts.
4. Reciprocity: Leveraging Human Obligation
- The Principle of Reciprocity: People are inclined to return favors. Master this principle and gain insights into hidden “activators” and “amplifiers.”
- Practical Applications: Understand reciprocity’s real-world use in business and persuasion.
5. Liking: The Influence of Personal Connections
- The Liking Principle: People say yes to those they like. This module explores the subtle ways to make yourself more likable to others in persuasive situations.
- Action Plan Integration: You will learn to implement this principle in real-life contexts immediately.
6. Unity: The Power of “We”
- Unity Principle: A newer addition to Cialdini’s research, this principle is based on the idea that people are more likely to agree with those who share a sense of “we-ness” or group identity.
- Harnessing Unity: Learn to create a feeling of unity to gain assent in both personal and professional interactions.
7. Social Proof: Leveraging Group Behavior
- The Social Proof Principle: Individuals tend to follow the actions of others, especially those they relate to. Learn how to apply this both online and offline.
- Common Mistakes to Avoid: Avoid pitfalls often encountered by businesses when utilizing social proof.
8. Authority: Using Expertise to Persuade
- The Authority Principle: People are more likely to be persuaded by individuals who demonstrate authority or expertise.
- Displaying Authority: This module explains how to build and communicate your authority ethically and effectively.
9. Consistency: The Commitment Principle
- Consistency Principle: People like to remain consistent with their past statements and actions. Learn how to activate this principle in a subtle yet impactful way.
- Action-Oriented Strategies: Practical exercises to help you incorporate consistency in your persuasive efforts.
10. Scarcity: Fear of Missing Out (FOMO)
- Scarcity Principle: People desire what is in limited supply. This module details how to create legitimate scarcity to increase the value of your offer.
- Real-World Example: How a product increased its value from $3.95 to $250 by using scarcity principles.
11. Ethics Revisited: A Reminder of Responsibility
- Ethical Application of Persuasion: Revisiting the importance of applying these principles ethically, with the aim of mutual benefit.
- Ethical Guardrails: Guidance on avoiding manipulative tactics that may backfire in the long run.
What You Can Expect from the Program:
- Personal Influence Challenges: Opportunity to apply the principles to your own challenges in business and personal life.
- Real-Life Examples: Dozens of case studies to show the principles in action.
This comprehensive program is designed to transform your understanding of persuasion, moving from theoretical knowledge to applied skills that deliver tangible results.
