Description
Download Proof | Ted McGrath – Sales Videos That Sell (1.93 GB)
Ted McGrath – Sales Videos That Sell
Sales Videos That Sell by Ted McGrath is a deep dive video course designed to help entrepreneurs master the art of creating sales videos that effectively convert viewers into customers. This course includes downloadable worksheets and frameworks, aiming to potentially double or triple your product sales.
Course Content
1. Introduction to Sales Videos That Sell
- Course Objectives: Understanding the purpose and benefits of the course.
- Personal Experience: Ted’s journey from failed sales to successful video marketing.
- Framework, Not Script: Emphasizing an authentic, unscripted approach to video creation.
2. Overcoming Common Sales Video Challenges
- Authenticity Over Scripts: The importance of being genuine and not robotic.
- Avoiding Perfectionism: How striving for perfection can lead to procrastination.
- Using Frameworks: The necessity of a proven framework to avoid scattered communication.
Key Learning Outcomes
1. Mastering Video Presentation
- Comfort on Camera: Techniques to be comfortable and natural in front of the camera.
- Confidence and Connectivity: Secrets to starting videos with confidence and connecting with the audience.
- Emotional Engagement: How and when to turn up emotion during the sales pitch.
- Mistakes to Avoid: Common pitfalls to avoid when recording sales videos.
2. 11-Step Framework for Videos That Sell
- Framework Benefits: Importance of having a structured approach.
- Framework Download: Creating a sales video outline in 15 minutes.
- Authentic Delivery: Focusing on just talking to the camera naturally.
3. Crafting a Powerful Call to Action (CTA)
- Avoiding Mistakes: How to avoid common mistakes in CTAs that kill sales.
- Sales Person Syndrome: The key to not feeling like a salesperson when making offers.
- Effective CTA: The significance of the third call to action and how it can double conversions.
4. Positioning Your Authority and Value
- Credibility Balance: Balancing credibility with vulnerability to avoid seeming like a bragger.
- Powerful Positioning: Techniques for positioning yourself as both credible and humble.
- Outcome Sharing: Sharing major outcomes to skyrocket your credibility.
5. Creating Your 60-Second Life Story
- Breakthrough Moments: Finding and highlighting breakthrough moments in your story.
- Authentic Storytelling: Being vulnerable and authentic in your storytelling.
- Impactful Storytelling: Telling a 60-second story with essential elements that move clients to action.
6. Utilizing Case Stories
- Getting Case Stories: Techniques for obtaining case stories, even if you have none.
- Storytelling Framework: The best framework for creating compelling case stories.
- Story Positioning: Where to position case stories in your sales videos to increase sales.
7. Video Production Essentials
- Music, Text, and Emotion: Tips for adding music, text, and emotional elements to videos.
- Editing Resources: Resources and templates for editing and creating professional videos.
- Emotional Templates: A five-step template for creating emotionally impactful videos.
Benefits of the Course
1. Increased Sales Conversions
- Doubling/Tripling Sales: Proven techniques that can significantly boost product sales.
- Effective Marketing: Mastering video marketing to effectively promote and sell products.
2. Enhanced Video Skills
- Confidence on Camera: Building confidence and natural presence on camera.
- Structured Approach: Using a framework to deliver clear, impactful messages.
3. Long-Term Marketing Skills
- Lifelong Skill: Learning online sales skills that will benefit your business for life.
- Continuous Impact: Leveraging video marketing to continually grow your brand and impact.
Conclusion
Ted McGrath’s Sales Videos That Sell course provides a comprehensive and practical guide to creating effective sales videos. With its focus on authenticity, practical frameworks, and emotional engagement, this course equips participants with the skills needed to significantly enhance their sales and marketing efforts. Whether you’re a seasoned entrepreneur or just starting, this course offers valuable insights and techniques to help you succeed in the competitive world of online sales.
